VICTOR enters long-term partnerships with Badminton Denmark


VICTOR and Badminton Denmark have shaken hands and signed the official documents in two partnerships regarding Denmark Open and the Danish National Team. VICTOR will be the official equipment sponsor for Denmark Open and main sponsor for the Danish National Team for the following five years.

VICTOR President Bill Chen, Badminton Denmark CEO Bo Jensen, VICTOR Chairman Den-Li Chen and VICTOR President Jeff Chen


Denmark is known as the powerhouse of Europe and has a strong history in the sport, VICTOR President, Bill Chen states: “We are proud and pleased to announce our partnership with Badminton Denmark. 2018 will mark the 50th anniversary of VICTOR, we have been working hard on the European market as an important goal of the brand and these partnerships with Badminton Denmark will lead our brand to a new level. We promise to all fans around the world that VICTOR and Badminton Denmark together will do whatever we can to promote and provide memorable moments for our beloved sport”.


Bo Jensen, CEO of Badminton Denmark expresses: “We are very happy about our new partnership with VICTOR. VICTOR is a top-quality brand and we are sure that this combination with our world class players at the National Team and our major event Danisa Denmark Open presented by VICTOR is a perfect match. We will work hard to represent VICTOR in the best way not only in Denmark but all over the world. We are proud that they have seen the value of this new partnership and it confirms that Danish Badminton is a great way of getting exposure. Badminton Denmark is really looking forward to working together with VICTOR for the next five years.”

VICTOR Chairman Den-Li Chen signed the new sponsorship contract.

Badminton Denmark CEO Bo Jensen signed the new sponsorship contract.


VICTOR is not only the official equipment sponsor of the Denmark Open, but also the presented by sponsor of the event. “Danisa Denmark Open presented by VICTOR” will be held during 17-22 October this year. The Danish National Team will be equipped with VICTOR apparel during the international team events, while the Danish National Coaches will be fully equipped with VICTOR in all events.

Danisa Denmark Open presented by VICTOR


VICTOR warmly welcomes Badminton Denmark being another chapter in our company history and looking forward to the development in our partnership for the following years.